Fashion Conscious

Coming Soon… Out London Fashion Week 2020!

This book began during a freelance pitch meeting with Egmont in 2018. I created a cover and some initial spreads bringing in the author and directing the original pitch content such as the flow diagrams. The final editorial angle of the book is more heavily weighted on the environmental than the first pitches, as the editorial team and author progressed with the content. The neon palette and initial book styling with fonts was devised by myself, and I requested a fully decomposable cover finish, which the brilliant Faith at Egmont was able to achieve with the production department along side non-toxic inks. We hope the bright colours and cool feel will entice those interested in fashion as well as those approaching the subject matter from the environmental angle.