Illustrated by Ruby Taylor, we created a contemporary cute paper craft activity book!
Each animal has a personality and that inspired the illustration and design. I chose Ruby as her work is cute and fun without being twee and it has a very modern trendy edge to it. I love her patterns and palettes feel the audience isn’t limited to kids.
The paper engineer Richard Jewitt, also made original and impressive makes without over complicated designs – we wanted them to be as simple as possible so you could follow very basic instructions for construction to be fun rather than fiddly!
I was involved in the Design and Art Direction for this book.