Winner of the Royal Society Young People’s Book Prize 2014, and the National Ministry of Education’s College Catergory 2016 (France), this fascinating book is a visual way of understanding how our brain responds to what we see. Written by Clive Gifford and full of illustrated optical illusions, the aim for me was to create a simple modern framework with the design, so the layouts could be flexible but neatly arranged. The activities were so visually strong, my goal was to keep it clear and concise so the content could shine.
I was involved in the Design and Art Direction for this book.
A guardian feature can be read here
Read the bookbag’s review here
The follow up title, Brain Twisters was published in 2015 and a review can be read here